Isobel Stevens

Dissertation research showed a gap in the market for a platform to discover fashionable, stylish and sustainable retailers. From this, the concept ‘No Compromise’ was created for my final major project. ‘No Compromise’ is a sustainable fashion conscious, multi-channel website. Features on the app allow consumers to make conscious purchases, from brands that have ethics, sustainability and fashion at the forefront of their business models. The channel also encourages consumers to promote circular fashion and reduce waste by selling their unwanted clothing.  

‘No Compromise’ is a unique media experience that has been designed to meet the need of the growing number of ethically concerned consumers that are actively looking to support eco-friendly brands and influencers. “No Compromise” recognises that the current fashion industry is far from sustainable. With many consumers finding the current fast fashion climate overwhelming and less appealing, it has highlighted a gap in the market for a platform to promote sustainable and ethically conscious fashion brands and influencers. Research shows that within the 40-54-year age range, consumers have the financial means and ethical awareness to make active sustainable fashion choices. At present, these consumers have to consult a number of media platforms to inform their fashion thinking and behaviour, a factor, which deters some consumers in following their ethical aspirations.