Isobel Stevens

My dissertation and final major project was the consolidation of the skills accrued over the past three years of the degree, resulting in a creative, coherent, visually fluent and innovative concept. 

The dissertation, "The impact of social media influencers on sustainable fashion consumption", aimed to explore the idea that the sustainability of the fashion industry is highly reliant on social media promotion, in particular the role of social media influencers on young millennials. Both qualitative and quantitative research was conducted to explore awareness of environmental issues associated with the fashion industry and how this influences consumer spending and consumption.